Justin Dane Titsworth is a consultant of Idezi solutions. This company provides best barcodes labels, scanners and printers to make your business better.
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| Justin Dane Titsworth |
Why Proper Product Labels
Are so Essential
Are you about to start selling your own products?
Then you’ll need to know exactly why product labels are so important.
It may seem surprising, but the right product labels can actually make
or break your business. No matter how great your product is, many people make
purchasing decisions based on visuals. Without the right look for your labels,
people will pass right by your products without a second look.
Luckily, it’s easy to design great product labels that will help you
make the sales you really want. In this guide, we’ll break down exactly why
labels are so important, and how to design the perfect labels for your brand.
Keep reading to learn more!
If you’re selling a product that’s edible, or maybe a personal care
product like makeup, your customers will definitely want to know what’s in it.
Your product labels should make your ingredients clear and easy for customers
to read.
If your high-quality ingredients are an important feature of your brand,
you can even highlight that fact on the label. Maybe your brand avoids
dangerous additives that big-name brands use. Make that clear on your labels, and
you’ll be sure to catch the attention of new customers.
Even high-quality, healthy products can be dangerous to certain
customers, such as people with allergies to one of your ingredients. When you
add the appropriate warnings to your labels, you can protect both your
customers and your brand.
The last thing any small business needs is a lawsuit from a customer who
was harmed by a poorly labeled product.
However, a good label can help legally protect your business. This also
shows that you care about your customers. Even if a customer doesn’t sue, you
can still avoid the bad reviews that come from unhappy customers.
3. Provide Directions
Does your product need a how-to component?
Answer common customer questions and make your product easy for
customers to enjoy by adding the right labels.
If you notice customers frequently have a hard time figuring out your
product, use the label to provide the information that will improve their
experience. The right directions help ensure customers enjoy what you’re
selling. You don’t want bad reviews simply because someone was using your
products wrong.
4. Highlight Savings
If your product offers a great deal for the price, you can use your
label to highlight its value. And if your product costs more than the
competitors’ products, but is worth it for other reasons, you can also use your
label to give customers the information that will help you make the best
choice.
For example, maybe you’re selling a brand of dog food that costs more than
mainstream brands, because it uses only whole, natural ingredients. On your
label, you can highlight some of the benefits these ingredients will provide,
such as improving a pet’s health. Customers will know that buying your brand
will help them save money on vet bills later on.
5. Target Your Demographic
You probably want a specific group of people to notice your product –
the people who are most likely to buy it. With your label, you can use design
to target that specific demographic.
For example, if your product is aimed at teens, use colors and imagery
that will appeal to them. If your product is aimed at senior citizens, on the
other hand, you might use a more conservative palette and simpler images to get
their attention.
Even the wording on your label helps you reach the right audience. You
can use font and color to your advantage here, too.
As a small business, you probably don’t have a big budget to devote to
packaging. However, a great label can make the packaging you have seem much
more attractive, even if it was cheap.
The right colors and a stylish font are all you need to make your
packaging look sleek and stylish. With a great label, many people won’t even
notice that you used your packaging to save money.
7. Offer an Experience
A great form of branding uses packaging that creates a seamless product
experience for the customer. Opening the package doesn’t have to feel tedious –
it can become an exciting experience.
A prime example of experienced-based marketing is Apple products. These
electronics are known for being sleek and user-friendly, and that’s reflected
in the packaging as well. From the moment a customer starts to open up the
package, they feel like they’re already enjoying their new product.
8. Save the Environment
If your product is eco-friendly, or your packaging is, the product
labels are a great place to highlight that. Many customers choose eco-friendly
products as often as they can, so this can become a great selling point.
You might be surprised to learn that 52 percent of customers around the
world consider environmental and social impact as part of the purchasing
process. You can make an eco-friendly product, but if your packaging doesn’t
highlight it, your customers will never know.
There are a number of industries in which you’re required by law to
print certain information on your label. For example, expiration dates and
safety instructions aren’t necessarily just a courtesy to your customers – they
might be legally required.
Your label not only gives you the chance to meet the legal requirements,
but it also gives you a space to present certain information in a way that’s
playful and fun. For example, if you sell shampoo, you might be required to
provide instructions about how to use it on the label. But you can do so in a
way that will get a laugh from your customers.
Do Your Product Labels Make
the Grade?
As you can see, product labels are crucial to having a successful brand.
Are yours up to par, or do you need to print some labels that will bring in the
clients you really want?
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